Civil Rights Movement activist, TSSAA Hall of Fame Basketball Coach, swim coach, teacher, musical director, father, grandfather, and friend to many, Coach Sylvester Ford Sr. was known by many as โBig Time.โ The nickname was given to him as a kid for his height, but โBig Timeโ showed time and time again why his nickname was about way more than his looksโ itโs also because of how he showed up big for his community. Hometown Feature Audience Award winner at Indie Memphis 2024, Big Time chronicles the life of legendary Memphis basketball coach, Sylvester Ford Sr., while inspiring us all to live โbig timeโ lives along the way.