The Ivanovs are preparing to celebrate the New Year in Egypt. But on board the plane they encounter robbers who are trying to take the ring stolen from the museum abroad. A fight ensues in flight, which causes the plane to land urgently in Yerevan. The New Year is coming, the hotels are busy, but Hamlet's brother David helps everyone out. It would seem that now you can safely celebrate the holiday, but the stolen ring accidentally falls to the Ivanovs, and the robbers do not give up trying to return it. This is how the Ivanovs' adventures in Armenia begin.
A lecturer at a provincial institute, PhD in Economics, is desperately trying to put his theoretical knowledge into practice. However, "reliable" business schemes constantly fail, and it does not work to change worn-out trousers from the GDR to brand-new jeans from America. And then there's the son, caught stealing at school, forcing him to go to extreme measures and seek help from bandits. As a result, the main character finds himself embroiled in a murky scheme with dangerous creditors and obscene goods that he will have to sell just to stay alive. After all, now he is the owner of the first sex shop in his hometown, and he urgently needs to make sure that such outlandish products for the local population as "Aladdin's Cave" and "Banana Bully" are properly sold so that his son does not end up in a juvenile colony, and his wife is a "model" at the men's club.
Two couples meet in the cafe. A delicate and frank topic that has opened up provokes a quarrel “couple for couple” and within each couple at the same time. It all ends with an attempt to save the evening, save friendship, save relationships. How? It looks like the answer was already known at the beginning of the evening.