After being blacklisted from the NYC theatre industry, two Upper East Side New Yorkers, Tucker and Sandrene, decide their only course of action is to move to Fargo, North Dakota and start a theatrical revolution.
After finding out that his wife has blown their life savings on self-help gurus, Seymour teams up with his brother Danny, a filmmaker, to document how easy it is to start a fake self-help group and con people into believing just about anything. But once started, the Reboot Camp takes on a life of its own, and grows into a full-blown cult.