Elya, who lives in Izmir, dreams of getting a master's degree in gastronomy and working in a corporate environment against her mother's pressure to get married and guarantee life. She learns that she has been accepted for a job in Istanbul. Believing that she should get together with he, whom she met online and has been in love with for a few months, she comes to Istanbul with a sudden decision.
A rich touch actor, Tolga (previously a romance star) meets a modest, poor girl, Aysa (a mall clerk) and through hijinks, coincidence, and no choice but to accept it, they embark on a journey of a lifetime as Prince & Pauper.
Berna and Belgin are two 40-year-old women who oppose the rules imposed by society and men. These women, who live different lives from different environments but have to struggle with similar problems, are in search of freedom and identity.
While bickering with her boss at a tailor shop, Feride makes a life-altering bet that propels her toward her dream of making it big in high fashion.