Elya, who lives in Izmir, dreams of getting a master's degree in gastronomy and working in a corporate environment against her mother's pressure to get married and guarantee life. She learns that she has been accepted for a job in Istanbul. Believing that she should get together with he, whom she met online and has been in love with for a few months, she comes to Istanbul with a sudden decision.
A young actor's perfect life takes a madcap turn when she agrees to star in a commercial — and suddenly gets transported to her character's world.
In Istanbul, on the verge of a country-wide power surge, four characters come across in a neighborhood undergoing the process of gentrification for the “New Turkey”: a mother whose son is in prison, a young female dancer, a feminist artist, and a cunning middle man. Their stories intertwine during a drug deal, offering a roaring tale of the contemporary generation.