The plot of the novel takes place in 1936-1937, and it is the story of a woman named Dulam and her younger brother, a 7-year-old boy named Sambai.
Amra is growing up in the Mongolian steppe between herds of goats and YouTube videos. His hopes and dreams revolve around someday performing onstage in "Mongolia's Got Talent". However, the fight against the exploitation by gold mining companies and the campaign for a viable environment soon challenge the boy's eclectic talents.