APICE is an idea born from the creative mind of Francesco Ruggiero and the editorial direction of Lorenzo Crippa . We wanted to explore how lost things are directly interconnected with consumerism with a witty and honest twist , after all l'Apice del consumismo e l'offerta nei parcheggi . We're not here to wax lyrical about human connections or lost memories. Instead, we're pulling back the curtain on the messier side of our relationship with stuff—how it comes to be lost and what that says about the throwaway culture we're all part of. The book itself is a lost thing among others , so don't hesitate to treat it as such
Francesco Ruggiero is a multidisciplinary creative director who has already established himself as part of the new wave of visionaries reshaping contemporary media through a self-supported and innovative approach. His portfolio spans a diverse range of creative mediums, including films, editorial projects, magazines, and books—all of which he conceives and executes with a distinctive personal touch. With a growing body of work and successful collaborations, Francesco has already worked alongside individuals and teams who resonate with his bold, eccentric perspective, further solidifying his position in the creative industry. His ability to merge artistic vision with strategic execution reflects a maturity and depth beyond his years. This version emphasizes experience and professionalism while maintaining your fresh and bold creative identity.