Khabarovsk region. Taiga. Pavel Likhovtsev, a senior ranger and bear hunter, keeps an apiary in the taiga and brings up his eldest son Zhenya as a real peasant. However, with the advent of the nineties, the apiary is ruined. Pavel and his family are forced to go to Khabarovsk in search of a better life. At this time, in Khabarovsk, there is a redistribution of spheres of influence - all power and all resources are transferred to the OCG "Obshchak" - a gang that will soon become the largest criminal group in the world.
Twenty-year-old Elya is a student and a future ecologist. One day, Matvey, the head of a construction company, comes to her university to talk about a development plan on the site of an old forest park. Elya does not hesitate to smash his project to smithereens. Matvey is intrigued by the girl's self-confidence and uses his usual methods of influence - he simply tries to "buy" her. But Elya doesn't need a sponsor. Then Matvey, surprised by her impregnability, offers Elya a bet: seven romantic days according to his rules. If after that the girl still decides to leave, he will refuse to build a skyscraper in the forest park. She agrees when Matvey really suspends the design work. Elya sees herself as something like the heroine of the film Pretty Woman, but Matvey turns out to be not at all the person she imagined.