Binibining Marikit marks the return of Herlene Budol to GMA Afternoon Prime after the success of Magandang Dilag, produced by GMA Entertainment Group.
It follows an alpha male named Edward who becomes pregnant after being cursed accidentally by his wife, Yannie. After some hilarious mishaps as he navigates through life as an expectant father, Edward realizes how hard it is to be a woman and a mother and, thus, changing his attitude towards the female sex.
Malta, a 25-year-old cashier works hard to support her mother, Madam Baby. One day at work, Malta meets the handsome but unlucky in love Sieg. It’s love at first sight for Sieg, who is mesmerized by Malta’s eyes. What unfolds is the story of how Malta and Sieg find love and overcome their doubts and insecurities, and break the negative cycles of their past.