Russian mobster Yuri's man Nikolai betrays him, steals the map of the famous "Heart of the East" diamond and flees to Istanbul. Yuri sends his men to Istanbul after Nikolay. By chance, the map falls into the hands of 3 wandering Turks Derya, Tayfun and Sedat.
Inner or outer beauty? Who is more interesting for society? Outwardly ugly, but pure and knowledgeable ladies at heart, or girls who are crazy about men with their glamorous lifestyle, and who are poor and weak inside? The head of one of the well-known companies, Nadir Musayev, is looking for a new secretary for his son, who is also the vice-president of the company - Anar, showing concern about his careless, fun-filled life. And the secretary is Fatima, who is not interested in boys because of her appearance. With her education, intelligence and wit, Fatima becomes Anar's best assistant. However, besides Fatima, Anar has to hire his second wife - Gülya, as a secretary... Fatima's intelligence and skills have the power to get Anar out of the most difficult situations... But Fatima does not do this just for the sake of earning the title of a loyal employee, she has her own dreams and goals. ...