Swedish hard rock took its first big step abroad in the early 80s, when a young Yngwie Malmsteen sent a demo cassette across the Atlantic and became a guitar god overnight. Now Swedish hard rock bands perform all over the world on the biggest stages. This is the story of how Swedish hard rock became an export success.
Jonas Åkerlund (born November 10, 1965) is a Swedish film and music video director, and drummer. He is best known for his stylish music videos, which are often mock forms of movie trailers and short films. His video for Madonna's song "Ray of Light" won a Grammy for Best Music Video, Short Form, and a record seven awards at 1998 MTV Video Music Awards, including the Video of the Year. He more recently directed the video for Britney Spears' 2011 single "Hold It Against Me".
