Joakim Lundell, one of Sweden's most influential influencers, has a dark past. When he was eight years old, he was taken away from his family and placed in a foster home, without understanding why. In the journal entries from social services, Joakim is described as an abandoned child. The grief of being rejected has haunted him throughout his life. Now Joakim wants to know why his life turned out the way it did.
As the character Jockiboi, Joakim Lundell was completely limitless and when he was a participant in the scandalous reality show "Kings of Tylösand" he gained hundreds of thousands of followers on his blog. In a long interview with Malou von Sivers, he talks about his broken childhood and about rising from absolute rock bottom. A conversation about reconciliation and forgiveness.
Jonna Lundell (born April 11, 1994) is a Swedish YouTube personality, influencer, and author. Together with her husband, Joakim Lundell, she has consistently ranked among the most influential figures in Swedish social media, as recognized by Medieakademin's Maktbarometer. Born and raised in Mjölby, she later moved to Norrköping. After attending two different high schools without completing her studies, she later enrolled in a folk high school. She met Joakim Lundell in 2011, and despite a rocky start—including a public feud and a police report for defamation—they eventually connected via social media and became a couple. In 2013, they moved in together, and Jonna became an integral part of Joakim’s YouTube content, initially participating in prank videos. In March 2015, she launched her own YouTube channel, which later merged into the couple’s shared channel, first known as "Jocke & Jonna" and now "Familjen Lundell." The channel has become one of Sweden’s most popular YouTube platforms, documenting their lives and various projects. Jonna and Joakim married in 2016. They have two children: a daughter born in October 2018 and a son born in August 2020.