The unfavorable situation of the labor market during the pandemic pushes Kateryna to work in a fraudulent call center that sells vitamins that promise “magical” success to its consumers. While this helped to survive financially, months of isolation, irritated customers and a common frustration took her into a vitamin deficiency, so-called avitaminosis. The film is a journey into fragility and the search for healing and love in an increasingly suffocating world for young generations.
Kateryna Ruzhyna (Zaporizhzhia, 1995). Ukrainian filmmaker based in Czech Republic. She graduated in History of Arts at Charles University and also studied Theory of Art at the Academy of Arts, Architecture and Design in Prague. Since 2020 she has participated in short films as an art director. “Avitaminosis” (2023) is her debut short film.