Denis is suddenly abandoned by a girl. He decides on an adventure and opens an escort agency with his friend Nikita to earn money and "buy" Nastya's love. Suddenly, things are going uphill, and the guys are getting more and more involved in business. And along with a lot of money and new acquaintances, a series of endless problems breaks into their lives.
1990s. Three friends Vova, Mamed and Lyokha go to school and dream, like everyone else in Russia at this time, to open their own business. But first you need money. Everything seemed to be going well, but they were not allowed to the final exams. His Majesty the case in the image of the regional semi-criminal authority Kostik comes to the aid of aspiring entrepreneurs. Kostya's liver has rotted - he needs a new one. Young businessmen get the coveted organ, but only with it, with this organ, it is not so simple.