Joakim Lundell, one of Sweden's most influential influencers, has a dark past. When he was eight years old, he was taken away from his family and placed in a foster home, without understanding why. In the journal entries from social services, Joakim is described as an abandoned child. The grief of being rejected has haunted him throughout his life. Now Joakim wants to know why his life turned out the way it did.
Lionel Lundell is a Swedish family member and social media personality. He was born on August 13, 2020, in Sweden. He is the son and second child of YouTubers Joakim and Jonna Lundell. Lionel has gained recognition through his parents' social media presence, particularly on Instagram, where his account, lionellundell, managed by his parents, has gathered over 90,000 followers. Together with his older sister, Lunabelle Lundell, he appears on his parents' YouTube channel, Jocke & Jonna, which has amassed over 1.1 million subscribers and features more than 900 videos.