Joakim Lundell, one of Sweden's most influential influencers, has a dark past. When he was eight years old, he was taken away from his family and placed in a foster home, without understanding why. In the journal entries from social services, Joakim is described as an abandoned child. The grief of being rejected has haunted him throughout his life. Now Joakim wants to know why his life turned out the way it did.
Lunabelle Lundell is a Swedish family member and social media personality. She was born on October 28, 2018, in Sweden. She is the first child of YouTubers Joakim and Jonna Lundell. Lunabelle has her own Instagram account, lunabellelundell, which has gained over 190,000 followers. The page features fashion and lifestyle content. Her parents struggled to conceive for five years before announcing in February 2018 that they were expecting. She has a younger brother, Lionel Lundell.