The story begins in the city of Pi-Ramesses, in Egypt, at approximately 1300 B.C, when the powerful pharaoh Seti, orders the death of every male newborn in his hatred of the Hebrew people. Amidst the horrors of mass infanticide, one brave Hebrew family defies Pharaoh`s command and hides their child in a basket set afloat on the river Nile, trusting that God would carry him to safety.
Bela, a Feia is a Brazilian telenovela originally aired on Rede Record from August 4, 2009 to June 2, 2010. A co-production with Televisa, it was based on the Colombian telenovela Yo soy Betty, la fea, as well as the American series Ugly Betty. On June 1, 2010, the penultimate episode of Bela, a Feia made Record lead the audience ratings against Rede Globo in both São Paulo and Rio de Janeiro, a feat rarely achieved in Brazilian television viewership.