When indie comic character Pepe the Frog becomes an unwitting icon of hate, his creator, artist Matt Furie, fights to bring Pepe back from the darkness and navigate America's cultural divide.
Matt Furie is an American comics artist and illustrator. He is known for creating Pepe the Frog, a character from his Boy's Club series that debuted in 2005. The anthropomorphic character became a popular Internet meme in the late 2000s and early 2010s. After the meme was co-opted by the alt-right in 2015 and designated a hate symbol by the Anti-Defamation League in 2016, Furie campaigned to reclaim the character, pursuing copyright infringement cases against its use in hate-related contexts.