Justine, is a famous TV commercial actress raised by adoptive parents. She is invited to meet her biological family at a party that celebrates her blood parents' successful business: a butcher shop. Thus, the plot unfolds with a series of bizarre and sinister events surrounding these new familiars and the secret of their success.
Through a historical-affective reconstruction of the Boca do Lixo region, in São Paulo, the documentary aims to investigate what was the cultural, social and geographic impact that the cinema made there had for the city and for the country during the from the 1960s to the 1980s.