Who do you think you are? is a program full of psychological, social and physical experiments with a good dose of humor. Rob Urgert and Joep van Deudekom always subject two groups of people who are opposite each other in society to scientific, but often hilarious experiments, to gain more insight into their differences.
Rob Urgert is not only a comedian but also a PhD scientist. He has combined these disciplines in a humorous lecture entitled How do I get a brilliant idea in 3 steps?, in which he gives his vision on creative thinking. He currently works mainly as a format creator and as a presenter of humorous-scientific programs on NPO1 such as Het Instituut and Wie Denk Je Wel Dat Je Bent?