Beleza Pura is a Brazilian soap opera produced and broadcast by Rede Globo from February, 18 to September 12, 2007, with a total of 179 chapters. It replaced Sete Pecados, by Walcyr Carrasco at the 19h timeslot. It was written by the newcomer Andrea Maltarolli and co-written by Emanoel Jacobina, Ricardo Hoffstetter, Daisy Chaves, Flávia Bessone, and João Brandão, with text supervision by Silvio de Abreu, and general direction by Rogério Gomes.
The search for a successor provokes the beginning of a clash between two young and talented executives of his group: Daniel Bastos, a lad of simple origins and excellent character, who is not only handsome and charming, but also intelligent and skilled, and Olavo Novaes, an ambitious and unscrupulous man who is ready to fight for the position, at any cost. To fight against Olavo‘s treacherous plans, Daniel will have the help of the sweet and sensitive Paula, a young lady raised as an only child who founds, on the eve of her mother‘s death, that she is adopted and has a family. What Paula does not know is that she has an identical twin sister, the wicked Taís, who is as ambitious and unscrupulous as the man who becomes her main ally, Olavo Novaes. Antenor, for his part, decides on having an heir when he meets the headstrong and honest Lúcia, a woman who will make this cold businessman find true love is and a real reason to live.
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