Sema lives in Babadag. As in many houses in Babadag, they have to be evicted from the house they live in due to landslides. Sema cannot cut the emotional bond with her roots and doesn’t want to leave the house.
Making his living from gardening and farming in the land he inherited from his father, Hasan tries to get rid of the power pole that is going to be installed in the midst of his land. His impending voyage to Mecca for pilgrimage leads to soul searching into his past.
Feride changed her name to Gizem after running away from her brother-in-law, Cemil out of fear for her life. The young woman who has built a new life for herself has a happy marriage. Gizem learns that her whole family has been killed in a TV show and that Cemil is still after her and her older sister Nesime who has fled with her lover. Nesime and Feride's paths cross again after many years - While Gizem struggles so that her and her sister's true identities are not revealed, her husband Mehmet has secrets from his past that he hides from his wife.
The protagonist of the story, Ercüment Çözer rebels against disrespect and rudeness that we tend to avoid, ignore and eventually forget. Ercüment Çözer is a sociopath obsessed with the idea of respect. However, this time, he is not alone on his obsessive journey. The young lovers Helen and Savas, who have just stepped foot into the real world, find themselves in the middle of difficult situations after being mistreated by a group of people and end up being responsible for a chain of murders that take place in Istanbul. The concept of disrespect instantly turns into a social and mediatic struggle between the two generations. As for the mediatic follow up, Turkey’s most famous morning show host, Hasret will undertake it, however, nobody knows that she is also about to take part in this journey on another level. By getting to the core of this obsession, we will be witnessing the reflection it has on society.