Overview
Joakim Lundell
Known For
Joakim - ett övergivet barn
Joakim Lundell, one of Sweden's most influential influencers, has a...
Förrädarna - Återträffen
Förrädarna's participants meet again for the first time, after the...
Malou möter Joakim Lundell
As the character Jockiboi, Joakim Lundell was completely limitless and...
Spökjakt
Swedish celebrities Jocke & Jonna's journey exploring well-known haunted places...
Lionels födelse: Jocke och Jonnas berättelse
Last Christmas, Jocke and Jonna Lundell finally got the plus...
Lundellhuset - Sveriges lyxigaste bygge
Joakim Lundell - Jockiboi räddade mitt liv
Joakim Lundell talks about a difficult upbringing, the scandals and...
Familjen Lundell
Biography
Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators. Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need. Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+. Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.