Joe Lycett, famed for his epic battles with petty officials and dodgy scammers, fights for the consumer rights of the Great British public in this series. With the help of his assistant Mark Silcox, a weekly celebrity guest, and some daring hidden camera investigations, Joe campaigns on behalf of viewers who've been wronged by big corporations, caught out by small print, and hoodwinked by fraudsters. From dishing the dirt on unhygienic takeaways and battling with big banks, to pulling back the covers on sub-par hotel rooms, and taking low budget airlines for a bumpy ride, Joe is determined in his quest for consumer justice.
Alexis Conran investigates whether loyalty cards save consumers money when shopping, looking into the possibility that supermarkets could be inflating prices only to discount them. Alexis discovers how supermarkets offer a reduced price in return for an exchange of data from shoppers, speaking to those responsible for handling the data and making profits from it.
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.