Atsuko and Akira are a husband and wife duo with a daughter and a son. Atsuko is in charge of the retirement finances. She saves from money given to her by her husband and also earns money herself by working part-time. She stretches every yen by leading a frugal life. yet, expenses come up. These include their daughter's upcoming wedding and the funeral expenses of the husband's father. Then, and at exactly the worst time, the couple finds itself unemployed.
Shiro runs the pension "Love Is Pink" ("Koi wa Momoiro") with the help of his daughter Haru.